Get up to £100 in Free Bets
Welcome Bonus
18+. New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
Bonus up to £50
Welcome Offer
18+. UK only. New customers only. Min deposit £20. Bonus consists of 10 bonuses of £5 up to a maximum total of £50. Bonus consists of £5 for every £100 wagered. Bonus can be triggered up to 10 times. Bonus will expire after 7 days from registering. Skrill and Neteller deposits excluded.
Best Betting Offers
When looking at different betting sites there are several factors that you must consider before you begin. If you are new to the game then the first thing you should do is to look for the best offers. Starting offers are what betting sites define themselves by, and there are plenty to sift through before you get to the most attractive.
Terms and Conditions apply for all bonuses. Must be 18+ to participate.
Rank
Sportsbook info
Rating
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Betfair Sportsbook
Get up to £100 in Free Bets
Welcome Bonus
Betfair offers great odds on a host of markets. In fact, they claim their odds on UK and Irish horse racing, rugby, football and tennis can’t be beaten. Add this to an easily-usable site with 24/7 customer service and you can see why they’re so popular.
Wagering:
not required
Min.Odds:
1.50 (1/2)
Min.Deposit:
£10
10.0
Excellent Sportsbook
18+. New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
PaddyPower Sportsbook
£10 Risk Free First Bet
Code: YSKA00
This household name offers some of the largest odds selections in the industry. With up to 100+ lines per game and a premium live-streaming service, it’s no surprise that Paddy Power dominates the Irish and UK sportsbook market while expanding across the globe. It’s also a bookmaker that is always up to speed with the trends of the time, offering fascinating novelty bets and boasting a hilarious social-media presence.
Wagering:
not required
Min.Odds:
-
Min.Deposit:
£10
9.5
Great Sportsbook
18+. New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £10. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply.
Boyle Sports
Up to £25 in FREE BETS
New Customer Exclusive
Boylesports is a successful, powerful company with the ability to bring punters what they are after, with key focus on horse racing and football. The no-hassle, friendly attitude of the company itself is reflected in its timely, conscientious manner with the customers.
Wagering:
not required
Min.Odds:
1.50 (1/2)
Min.Deposit:
£10
9.8
Great Sportsbook
18+. Cash stakes only. Min stake £10 required for initial £5 free bet. Min odds 1/2. Max £25 free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Free bet expires after 7 days. Payment method restrictions apply. Gambleaware.co.uk. T&Cs apply.
WilliamHill Sportsbook
Bet £10 Get £30 in Free Bets
Welcome Bonus
Sports bettors who want the opportunity to bet on lots of different things from sports to financial markets and everything in between will definitely be left satisfied at William Hill Sports. You can bet on anything from your favorite sports team to who will finally rule the Seven Kingdoms in the TV show Game of Thrones.
Wagering:
not required
Min.Odds:
1.50 (1/2)
Min.Deposit:
£10
9.5
Great Sportsbook
18+. New online customers only. Min £10/€10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10. 30 day expiry, free bet/payment method/player/country restrictions apply. Full terms apply.
Pinnacle Sportsbook
Online Sports Betting - The Best Odds
Pinnacle has no sign-up bonuses and offers few promotions, yet is still arguably the best sportsbook for sharp players. They offer the best odds and lowest juice, have high betting limits on myriad sports, and allow substantial withdrawals. That makes Pinnacle the Ferrari of the sports-betting industry. You’re going to pay full price to get started, but you’re going to be satisfied and electrified once you do.
Wagering:
not required
Min.Odds:
-
Min.Deposit:
-
9.5
Great Sportsbook
LeoVegas Sportsbook
Double Your Winnings On Your First Bet
LeoVegas Sports offers enough sports and markets to bet on, with excellent odds and some quality live in play betting options as well. All in all, LeoVegas Sports comes highly recommended for anyone looking for a safe and licensed UK online sportsbook.
Wagering:
not required
Min.Odds:
-
Min.Deposit:
£10
8.4
Great Sportsbook
18+. New customers only. Deposit £10 min and claim in ‘my offers’ 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. Full T&Cs apply. www.begambleaware.org
888 Sportsbook
Bet £10 Get £30 in Free Bets
New Customer Offer
Code: 30F
888sport is a solid choice of sports betting site. That shouldn't surprise given the renown of the 888 brand; however, whatever you were expecting, you could still be pleasantly surprised by the sides, totals, teasers and other exciting betting options on this site.
Wagering:
not required
Min.Odds:
1.50 (1/2)
Min.Deposit:
£10
8.8
Great Sportsbook
18+. New customers only. Minimum deposit of £10 using deposit code 30F. A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market. Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days. Free bet stakes not included in returns. Deposit method and withdrawal restrictions apply & Full T&C’s apply.
RoyalPanda Sportsbook
£20 Free Bet
Welcome Bonus
Royal Panda are one of the few casino providers to open a sportsbook and get most things right from day one and there are lots of benefits for UK players to enjoy here. The choice of available markets has a traditional feel with popular British sports included plus some great prices so there is enough here at this early stage to make Royal Panda’s sportsbook a compelling proposition.
Wagering:
not required
Min.Odds:
2.00 (1/1)
Min.Deposit:
£20
8.2
Great Sportsbook
18+, first deposit only. Min. deposit and stake £20/£20/€20 (min odds 2.0). Credited after all qualifying bets settled. Deposit restrictions apply. Initial free bet not returned. T&Cs apply. begambleaware.org
Bethard Sportsbook
Bonus up to £50
Welcome Offer
The Bethard sportsbook section covers a wide range of markets, from all the major football leagues taking place across the globe to less popular sports like darts, snooker and now even e-sports! It’s also got a Virtual Sports category, including Instant Velodrome, Greyhounds, and virtual trotting!
Wagering:
not required
Min.Odds:
1.80 (4/5)
Min.Deposit:
£20
7.9
Good Sportsbook
18+. UK only. New customers only. Min deposit £20. Bonus consists of 10 bonuses of £5 up to a maximum total of £50. Bonus consists of £5 for every £100 wagered. Bonus can be triggered up to 10 times. Bonus will expire after 7 days from registering. Skrill and Neteller deposits excluded.
MrGreen Sportsbook
Bet £10 get a £10 Accumulator Bet
Welcome Bonus
Mr Green's Sportsbook is powered by Kambi, an odds provider service which is slick and fully mobile integrated. The odds provided are very competitive and they cover almost everything that any recreational punter could wish for, with live betting a prominent feature.
Wagering:
not required
Min.Odds:
4.00 (3/1)
Min.Deposit:
£10
8.5
Great Sportsbook
18+. New players only. The qualifying bets to claim the Bet must have minimum odds of 3/1 (4.00) or higher before triggering free bets. T&Cs apply. BeGambleAware.org
Sportsnation Sportsbook
100% Bonus up to £50
Code: SN50NEW
Sport Nation offers a huge array of football betting markets to punters. Bettors can access over 100 different lines including some leagues that can be hard to find elsewhere such as football divisions in the United Arab Emirates, Qatar, Jordan and Iran.
Wagering:
7x
Min.Odds:
1.60 (3/5)
Min.Deposit:
£10
9.1
Great Sportsbook
New customers only. Valid once per customer. Bonus expires after 30 days. Offer expires 31.07.19. 7x turnover at 1.6 minimum odds before withdrawal. Skrill and Neteller deposits excluded. 18+ only. BeGambleAware
Karamba Sportsbook
Bet £10 Get £10
Welcome Bonus
The number of betting markets on offer seems to be growing, the winnings boosts, welcome offer and fast markets are particularly attractive, and all of this, coupled with the website’s colourful design and straightforward layout, makes for a complete betting experience.
Wagering:
not required
Min.Odds:
2.00 (1/1)
Min.Deposit:
£10
8.8
Great Sportsbook
18+. New customers only. Minimum deposit £10. Max one £10 free bet. Qualifying bets must be placed at odds of 2.0 (1/1) or greater. Paid as bonus token with min odds req. T&C's apply.
TonyBet Sportsbook
100% up to £/€200
Code: TONY200
TonyBet is a solid, if not spectacular, sportsbook. The range of markets and depth of coverage leaves a little to be desired but the welcome bonus is good, the site is available in a number of languages, and it has great coverage of Basketball if that’s your sport.
Wagering:
not required
Min.Odds:
1.65 (11/4)
Min.Deposit:
£20
7.9
Good Sportsbook
18+. New players only. Min deposit £20. Min odds 1.65 within 30 days. 10x wagering requirement. BeGambleAware.org. T&C's apply.
Betregal Sportsbook
Bet £10 & Get £10 Free Bet
Welcome Bonus
BetRegal is a popular option for many online bettors and gamblers, and for a good reason. It combines everything from sports betting and in-play sports betting to online slot machines and live casino games - an all in one easy-to-use platform.
Wagering:
not required
Min.Odds:
2.0 (1/1)
Min.Deposit:
£10
7.8
Good Sportsbook
18+. New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min odds req. Full T&Cs apply.
BetOnline Sportsbook
50% Sports Welcome Bonus
Promo Code: BOL1000
If you are a seasoned bettor looking for a trusted, reputable online betting site, you have come to the right place. At BetOnline.ag you can expect it all – fast payouts, early lines, generous deposit bonuses and exceptional customer service. BetOnline.ag is committed to giving bettors the ultimate betting experience, and as a result, have one of the greatest reputations in the industry.
Wagering:
not required
Min.Odds:
-
Min.Deposit:
-
7.8
Good Sportsbook
Get an extra 50% added onto your sports betting bankroll on your first-ever deposit at BetOnline.ag. Simply use promo code BOL1000 while making your initial deposit and your 50% bonus will be added onto your balance within seconds. To maximize your earn, you can score up to $1,000.00 worth of free plays from this one deposit.
SportsBetting Sportsbook
50% Sports Welcome Bonus
Promo Code: SB1000
Sportsbetting.ag is your ‘top spot’ for the best in sports betting excitement. No matter what your favorite game might be you’ll find it on the board along with a huge variety of sports and betting options. SportsBetting.ag offers all of the popular North American sports including NFL football, NCAA college football, NHL hockey, NBA basketball, college basketball, MLB baseball, golf, tennis, boxing and MMA.
Wagering:
not required
Min.Odds:
-
Min.Deposit:
-
7.9
Good Sportsbook
Boost your account with an extra 50% of free plays when making your first ever deposit at SportsBetting.ag. Enter promo code “SB1000” in the cashier and you can instantly take home up to $1,000 on top of your initial deposit.
Betway Sportsbook
Up To £30 Free Bet
Welcome Bonus
New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Terms Apply
10Bet Sportsbook
Welcome Bonus up to £100
Code: WB10BET
18+. New Customers. Min. deposit £15 (no Skrill/Neteller) with code WB10BET. Bonus amount is 50% of deposit up to £100. 6x deposit and bonus turnover (min. odds 4/5 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release. Some bet types don’t contribute to turnover. Withdrawal before turnover results in bonus cancellation. Terms apply.
EnergyBet Sportsbook
100% up to £25
18+. New UK customers who registered a new EnergyBet account using a special link only. Min deposit £10. The Bonus must be wagered 10x on combi bets consisting of a minimum of 2 events, minimum event odds of 1/4, and minimum total odds of 4/5, within 30 days of being credited before any withdrawal can be made. T&Cs apply.
MansionBet Sportsbook
50% up to £50
New customers only. Min Deposit £10. Deposit & bonus amount must be wagered 6 times (min odds 4/5) prior to withdrawing bonus funds and any winnings. Wins from real money bets withdrawable at any time. Bonus on sports betting only. T&Cs apply.
Expekt Sportsbook
100% Freebets up to £10
18+. UK only. You are eligible for a bonus of 100% of your first time initial deposit up to a maximum of £50 in Sport Bonus. In order to receive this bonus you must fulfil the following criteria: wager your entire initial deposit on markets with at least 3 different outcomes at minimum odds of 1.50. The user must bet the bonus amount six times with minimum odds of 2.00.
MarathonBet Sportsbook
Advance Bet Bonus
Marathonbet have had a track record of offering generous welcome bonuses, but those days have now been and gone. The focus now is all around the Marathon Club. That’s where you can find the bonus content.
RaceBets Sportsbook
100% Bonus up to £50
New customers only. Minimum deposit £10 - must play through once. 100% Maximum bonus £50 on first deposit only. 5x wagering at minimum odds of 1/2(1.5). Must be completed within 45 days of registering. T&Cs apply.
RedBet Sportsbook
Up to £100 on Bonus Bets
Code: REDBETWELCOME
18+. Min £10 Deposit. Min odds: 4/5. Bonus bets valid for 7 days. T&C’s Apply. BeGambleAware.org
BetVictor Sportsbook
Bet £5 Get £30
18+. New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only (1 at odds 2.00 or greater), expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 40x to withdraw winnings. Credit or Debit card only. Geographical Restrictions. T&Cs Apply.
Winner Sportsbook
Bonus up to £200
18+, UK residents only. Deposit and bet from £30 to £200 on any sport market at odds of at least 1.5, and receive a matching bonus of 100% once your bet is settled. You must wager your “BET PLUS BONUS” amount 8 times at odds of at least evens (2.0). Ante-post, each-way, handicap and virtual bets do not qualify for matching bonus or wagering requirements. Only 1 qualifying bet per event counts towards wagering requirements. Deposits made using Skrill, Neteller, PaySafeCard and Ukash do not qualify. Wagering is with real money first. Bonus can never be withdrawn. T&Cs Apply
Bwin Sportsbook
Get £10 Back-up bet
18+. New players only. Min deposit £10. Max stake £10. Min Odds 1/1 (2.0). Max free bet £10. T&Cs apply
Jetbull Sportsbook
50% up to £75
18+. New customers only. Min. deposit £10. Min. odds 2.0. Max bonus £75. 20x wagering. Max £50 wagering contribution per bet with bonus funds. Wagering requirement must be met within 30 days of qualifying deposit. begambleaware.org. Please bet responsibly.
Redzone Sportsbook
Bet £10 on any Double & Get £50 in Free Bets
Code: RZDOUBLE
New customers only. £10 qualifying bet on a combination bet with 2 or more selections at the minimum odds of 1.5 each required. Customers cannot use multiple free bets on the same market. Max free bet 5x £10. Free bets must be used on combination bets with 2 selections at the minimum odds of 1.5. Offer Ends 31/12/2019. Skrill and Neteller deposits excluded. 18+ BeGambleAware. Full terms apply.
Grosvenor Sportsbook
Double The Odds Paid in CASH
18+. Maximum stake is £10. Exclusive to new members. T&C's apply. begambleaware.org
LVBet Sportsbook
50% up to £50
Welcome Bonus
18+. New UK sportsbetting customers only. Minimum deposit: £10. Maximum bonus: £50. Wagering: 15x. Bets witch include at least 2 selections using minimum odds of 1/4 each with the final odds at least 4/5 counting towards the turnover of the wagering requirement.
FansBet Sportsbook
Bet £10 Get £10 FREE
No Wagering Bonus
New customers only. Min. deposit £10 (no Skrill/Neteller). Deposit must be wagered 1x at 1/2 (1.5) odds or higher (bonus is wager free). 18+. T&C apply.
Novibet Sportsbook
Free Bet up to £25
Welcome Bonus
18+. General Promotions Terms Apply. New UK customers only. Min bet £10. Match max £25 free bet. Min of 3 selections in accumulator. Min odds per selection 7/10 (1.70). Free bet stake not returned. Certain Markets/sports/payment methods restrictions apply. Qualifying bet must be made within 30 days. Free bet valid for 30 days. T&Cs Apply.
Pinnacle Sportsbook
Online Sports Betting - The Best Odds
Pinnacle has no sign-up bonuses and offers few promotions, yet is still arguably the best sportsbook for sharp players. They offer the best odds and lowest juice, have high betting limits on myriad sports, and allow substantial withdrawals. That makes Pinnacle the Ferrari of the sports-betting industry. You’re going to pay full price to get started, but you’re going to be satisfied and electrified once you do.
Karamba Sportsbook
Bet £10 Get £10
Welcome Bonus
18+. New customers only. Minimum deposit £10. Max one £10 free bet. Qualifying bets must be placed at odds of 2.0 (1/1) or greater. Paid as bonus token with min odds req. T&C's apply.
888 Sportsbook
Bet £10 Get £30 in Free Bets
New Customer Offer
Code: 30F
18+. New customers only. Minimum deposit of £10 using deposit code 30F. A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market. Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days. Free bet stakes not included in returns. Deposit method and withdrawal restrictions apply & Full T&C’s apply.
MrGreen Sportsbook
Bet £10 get a £10 Accumulator Bet
Welcome Bonus
18+. New players only. The qualifying bets to claim the Bet must have minimum odds of 3/1 (4.00) or higher before triggering free bets. T&Cs apply. BeGambleAware.org
Bethard Sportsbook
Bonus up to £50
Welcome Offer
18+. UK only. New customers only. Min deposit £20. Bonus consists of 10 bonuses of £5 up to a maximum total of £50. Bonus consists of £5 for every £100 wagered. Bonus can be triggered up to 10 times. Bonus will expire after 7 days from registering. Skrill and Neteller deposits excluded.
LeoVegas Sportsbook
Double Your Winnings On Your First Bet
18+. New customers only. Deposit £10 min and claim in ‘my offers’ 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. Full T&Cs apply. www.begambleaware.org
Boyle Sports
Up to £25 in FREE BETS
New Customer Exclusive
18+. Cash stakes only. Min stake £10 required for initial £5 free bet. Min odds 1/2. Max £25 free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Free bet expires after 7 days. Payment method restrictions apply. Gambleaware.co.uk. T&Cs apply.
WilliamHill Sportsbook
Bet £10 Get £30 in Free Bets
18+. New online customers only. Min £10/€10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10. 30 day expiry, free bet/payment method/player/country restrictions apply. Full terms apply.
Betfair Sportsbook
Get up to £100 in Free Bets
Welcome Bonus
18+. New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
PaddyPower Sportsbook
£10 Risk Free First Bet
Code: YSKA00
18+. New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £10. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply.
RoyalPanda Sportsbook
£20 Free Bet
Welcome Bonus
18+, first deposit only. Min. deposit and stake £20/£20/€20 (min odds 2.0). Credited after all qualifying bets settled. Deposit restrictions apply. Initial free bet not returned. T&Cs apply. begambleaware.org
TonyBet Sportsbook
100% up to £/€200
Code: TONY200
18+. New players only. Min deposit £20. Min odds 1.65 within 30 days. 10x wagering requirement. BeGambleAware.org. T&C's apply.
Sportsnation Sportsbook
100% Bonus up to £50
Code: SN50NEW
New customers only. Valid once per customer. Bonus expires after 30 days. Offer expires 31.07.19. 7x turnover at 1.6 minimum odds before withdrawal. Skrill and Neteller deposits excluded. 18+ only. BeGambleAware
Betregal Sportsbook
Bet £10 & Get £10 Free Bet
Welcome Bonus
18+. New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min odds req. Full T&Cs apply.
BetOnline Sportsbook
50% Sports Welcome Bonus
Promo Code: BOL1000
Get an extra 50% added onto your sports betting bankroll on your first-ever deposit at BetOnline.ag. Simply use promo code BOL1000 while making your initial deposit and your 50% bonus will be added onto your balance within seconds. To maximize your earn, you can score up to $1,000.00 worth of free plays from this one deposit.
SportsBetting Sportsbook
50% Sports Welcome Bonus
Promo Code: SB1000
Boost your account with an extra 50% of free plays when making your first ever deposit at SportsBetting.ag. Enter promo code “SB1000” in the cashier and you can instantly take home up to $1,000 on top of your initial deposit.
Wild Casino
Welcome Bonus up to $5000
Promo Code: WILDSLOTS
18+. New Customers only. Multiple Use Bonus Code. Min deposit of $20. Wagering 30x.
FAQ
We have compiled a list of the most frequently asked questions about all the issues and processes that bettors have asked us over the years, and answered them all in one concise, helpful guide.
Yes, but it depends on your location. It's your responsibility to check with your local government to ensure it is legal to place an online wager.
That depends on the jurisdiction of where you live. It is your responsibility to check with your local government to ensure all rules and regulations are being followed accordingly.
There are a whole host of betting online rather than in a store, including safety, convenience, promotions and variety. However, it is perhaps the fact that odds are generally better on the internet that is the biggest advantage.
Absolutely. Many bookmakers have developed and introduced mobile apps to the market, featuring all of the same services and features as found on desktop sites. Meanwhile, most betting sites are now completely mobile-friendly.
While a generous welcome bonus or free bet can appear to be the main difference between sportsbooks, they should certainly not form the basis for your decision. In the long run, it is the odds offered that will prove to be the most important factor.
While many bookmakers offer bonuses for first deposits upon opening a new account, customers will not receive a bonus for each and every deposit in which they make.
Many sportsbook sites offers a huge variety of sports to choose from, including football, baseball, basketball, hockey, tennis, golf, soccer, racing, entertainment and political props, and more.
Online betting is just as safe as if you were entering your local betting shop, with all major bookmakers ensuring this through the use of SSL encryptions and other protective measures. Ensure that your bookmaker is fully licensed and regulated before registering.
There are a number of methods to select from when looking to deposit money into your account, whether it be a major credit or debit card, or from an e-wallet. Meanwhile, with most bookmakers there is a minimum bet of either £5 or £10.
Online betting is not a scam, with bookmakers holding a UK license and a full SSL encryption more than trustworthy. Be sure to check out the terms and conditions of your bookmaker before registering.
Betting Guides
Online sports betting guide can be a real help to beginning and advanced punters alike. If you have not yet had the opportunity to find your own guide, what on earth are you doing out there betting alone? Check out our betting guide to understand betting world much more better.

How to choose an online bookmaker

When you want to bet online one of the most crucial decisions you’ll have to make doesn’t involve picking the winning team or the result of a race, it’s about choosing the right bookmaker. There are numerous companies that provide sports betting opportunities online, at first glance they might seem quite similar, with services that are just the same, so how do you go about identifying which will really deliver the best experience for you? Certain factors, like the markets available, will be more significant to people who have a specialism, whilst those who are new to sportsbetting may be keener to bag the best welcome bonuses. Whatever your reason for seeking out a reliable online bookmaker, here are our top tips for sifting through what’s on offer.

Does the site deliver a great user experience?

To a certain extent this is down to personal choice; each sportsbook you encounter will have a marginally different style of presentation, though some may choose to be more unique just to ensure they stand out from their competitors. If you’re new to the game, finding your way around and getting to know the various areas of a site can be daunting, especially if you’re unfamiliar with some of the terms used. However, the best betting sites will always strive to give their clients, new or seasoned, a highly usable platform. This means pages that can be navigated with minimal effort, so you can visit a particular section, perform the action you want to without any problems and then get back to where you started swiftly. No one wants to become involved with a site that makes it hard to search for markets and place bets, so look for intuitive design features that are easy to follow and help you get the job done.

Sign-up bonuses and welcome deals

Possibly the biggest draw used by bookmakers to attract punters, these new customer only promotions usually consist of free bets or deposit bonuses. Both can offer good value for money but it’s only by checking the terms and conditions that you’ll get a genuine feel for whether a particular bonus will suit your betting habits. Once you accept a bonus you’ll be obliged to meet all its distinct requirements before you can take out your cash, so give it plenty of thought before feeling impressed by a bookies generosity. A final point about bonuses is that they should only represent a small part of the picture when it comes to choosing an online bookmaker. Some companies will tempt you in with highly generous deals then neglect to offer any subsequent freebies when you’ve been on the site for a while. That’s why it’s just as vital to check out what they have lined up for current customers, especially if you plan to stay loyal to just one or two sites.

Best offers for existing customers

Along with their welcome bonus, most online betting sites provide various types of bonus to existing customers. These are aimed at ensuring you remain positive about the site and keep going back for more, rather than testing out what’s available elsewhere. There are several common bonuses bookmakers treat their players to, some will be better suited than others to your personal gambling style. Reload bonuses put extra money in your pot when you make a deposit, gambling insurance helps you to minimise any losses and free bets speak for themselves.

Many of these offer quite favourable terms, which is because bookmakers are finding it increasingly difficult to get new clients signed up. That means they have shifted their strategy towards retaining good players, with weekly offers on certain events, money back deals if your bet isn’t successful and free to enter draws. Also, loyalty programs, just like those offered by high street stores, are popping up more frequently. These encourage players to stay active on the site by awarding points for bets, or certain actions, and then allowing these to be converted into free bets.

Are the markets right for you?

If you’re an experienced better, then you’ll already know which markets you perform well in and which to avoid, so it’s easier to narrow down a search. But for people who are just starting out, a betting site that has plenty of choice might be more appropriate. Some also have specialist markets, dealing with bets on sports like surfing and virtual sports. If you’re interested in placing the odd novelty bet, these are also covered by a proportion of online bookmakers, just check through the market selection to look for coverage of media or political events. As well as having a good range of markets, the bookmaker you choose should offer the most favourable odds for the sports you tend to bet on most often. Good value odds make a big difference to your account balance, so whether its horse racing, football or something more obscure, always compare odds between bookies as they can be surprisingly varied.

What’s the standard of their in-play betting?

In-play betting is a dynamic market that enables players to wager on the outcome of a match, race or event whilst it is still happening. A few years ago, only elite online bookmakers with big name backers were able to offer in-play, but now it has filtered down to almost all UK platforms. Each betting site has created a different live experience for their customers, with some concentrating on football, and others on horseracing or more niche events. Sports may attract you to a specific bookie, but it’s also worth checking out the other aspects of their in-play service. Some offer streaming along with in-play, as this enhances the experience hugely, but if not they should provide live scores and stats so you can keep up with the action, even if you are watching a graphic. Cash out is another excellent feature of some in-play platforms, letting you opt out of a bet in advance if the game isn’t going your way. Not all betting sites are the same when it comes to in-play, so shop around to be sure of getting all the best perks.

Do they offer mobile betting?

Some of us remember when phones where just for calls and texts, but that’s a distant memory for today’s betters who expect to access their account, check the markets and place bets from any location with a phone signal. Most betting sites are optimised for mobile and have an app, but some have invested more than others in making the transition from desktop to smartphone. It’s a simple task to explore a bookmaker’s website from your mobile and check to see whether any of the utility is lost, but for a deeper understanding of their app, without committing to a download, just browse through comments on the App Store or at Google Play, for an overview of how it performs.

How easy is it to pay in or withdraw money?

If it’s easy to pay money in and to withdraw it when you want to, then your betting experience is going to be far more enjoyable. UK bookmakers accept many different methods of payment, from credit cards, to banks transfers, and e-wallet services like PayPal. If you’ll be using a certain method to top up your balance, check it’s accepted and bear in mind that in most cases they will expect to pay your winnings back to this method as well. In the terms and conditions, you can see whether charges are made for deposits or withdrawals; applying fees is rare, but not unheard of. You can also see how soon funds are available for use after you have made a deposit and how quickly a withdrawal will be actioned.

Is the customer service satisfactory?

If you’ve ever had to sit on hold for fifteen minutes waiting for an answer, or even had an account randomly suspended, you’ll know how important great customer service can be. The best betting sites know that supporting their clients properly makes good business sense, so their teams are trained to deal with any issues that might arise, ranging from software glitches, to problems with a credit card being accepted and questions about gameplay. In the UK, many bookmakers keep the service running 24/7, so you can always get in touch with someone if you need to. Aside from reading a review of the bookmaker, it can be difficult to gage whether their customer service is up to scratch. To get a clearer picture before opening an account, you can contact a customer service team via phone, live chat or email, and see how they respond to a quick question.